backofhouse

July 6th, 2021
#056

😬 garths road crew mandate

Today's read...9 minutes

Today we’re wondering… can artists mandate vaccines for road crew... And which 7 stars accounted for $1 BILLION(!) in ticket sales from 2018 to 2020? One thing we know for sure is that BOH is donating $1 to Well Dunn for each new subscriber this month. Read more about why we  Well Dunn in this month's Headliner and then share BOH with your crew.

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Legal questions
Bands and artists are requiring road crews to be vaccinated, but the request is being met with hesitancy and legal questions. Garth Brooks personally weighs in on the request.

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Data to connect with fans
In addition to their current in-app concert and ticketing features, 
Spotify
 is considering using user data to help artists connect with fans at live events.

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$1 billion in ticket revenue
Top names in music including Sir Elton, Celine, Metallica and more announce international tours in 2021 and 2022. More shockingly, these 7 artists are worth more than $1 billion in ticket revenue from 2018 to 2020 (paywall).

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50 people indoor capacity 
Capacity restrictions are easing or being eliminated in IcelandFrance, and Switzerland. Meanwhile, Sweden is on the second stage of the government’s reopening plan with only 50 people allowed for standing indoor shows (paywall).

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Accessible offline ticketing option
There is concern from Age UK, an organization focused on supporting senior citizens’ interests, that although online ticketing services are more efficient at identity verification, they exclude older individuals. They are recommending an accessible offline option.

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Customer experience and safety
According to a panel at the 2021 Pollstar Live conference, cashless and touchless options for ticketing and on-site purchases might be another popular step towards improving customer experience and safety at live events in the future. BOH dives more into these options here.

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Liability insurance 
Music venues in Canada are being hit with liability insurance prices of 
up to 400% higher than the pre-pandemic rates
.

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Vaccination or negative tests
140,000 people will be invited to Motorsport Tickets’ Silverstone on July 16-18 as part of the latest phase of the UK’s Events Research Programme. Vaccination or negative tests will be required.

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First fully-vaccinated concert  
Poland hosted its first fully-vaccinated concert with more than 10,000 fans in Warsaw. See the crowd photos from headliner DJ Boris Brejcha.

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Relief packages
Relief packages: The New South Wales government is providing COVID-19 recovery grant funding to thousands of small businesses. Festivals in Ottawa are receiving $400 million of relief spread over two years.

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  • Live Nation is hiring a full-time Special Events Manager in San Francisco, CA to be responsible for execution, servicing and detailing of assigned events.

  • Apply to be the full-time Director of Experiential at Genius in Brooklyn, NY to oversee the ideation and execution of all Genius branded events.

  • Endeavor is seeking a full-time Communications Assistant in Beverly Hills, CA.

  • The Orchard is looking to hire an Integration Project Manager in their New York City office.

  • WME in Nashville is hiring a full-time Rotating Assistant for their music department. 

QUESTION OF THE WEEK

Question of the week data is exclusive to our newsletter subscribers. Subscribe here to get involved and receive insights on where our industry is at on various topics.

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The Event Event

The Can’t-Miss Event for Networking About Live Events

We are excited to partner with EventHub for The Event Event, a free virtual conference that brings together professionals from mass attendance consumer events across all industries: festivals, fairs, endurance races, and expos. Join us for the networking opportunities and expert talks in partnership revenue, operations, attendee marketing. And you won’t want to miss the keynote from Danny Hayes, CEO of Danny Wimmer Presents. Get your free ticket now!

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Festival updates

  • (Kragujevac, Serbia) 23,000 people attended Arsenal Fest at the end of June. Vaccination proof or negative test results were required for all guests.

  • (Seoul, South Korea) At the end of June, Beautiful Mint Life 2021 welcomed several thousand guests for the country’s first large outdoor event.

  • (Suffolk, England) Organizers of the Latitude festival, slated for later this month as part of the Events Research Programme are expecting the 40,000 attendees to “jump, dance, and hug,” with no social distancing requirements. 

  • (Sheffield, England) The Tramlines festival will also take place next month as part of the Events Research Programme with a capacity of 40,000. 

  • (New York City, New York) Clive Davis’ Central Park Homecoming Concert this August will be headlined by Bruce Springsteen, Paul Simon, and Jennifer Hudson.

  • (Concord, California) Curated by H.E.R., the Lights On Festival, slated for this September, will feature performances from Erykah Badu, Ari Lennox, Ty Dolla $ign, and more.

  • (Austin, Texas) The Levitation Festival will return this Halloween weekend featuring Thundercat, Japanese Breakfast, and more.

  • (London, England) Pitchfork Music Festival will be making its debut in London this November with more than fifty performances over five days.

  • (Wiltshire, England) In an announcement from co-founder, Peter Gabriel, and the organizers, have called off the WOMAD music and arts festival for this year, citing the lack of government insurance as the cause. The event will return in July 2022.

  • (Split, Croatia) For a second year in a row, Ultra Europe, the three-day EDM festival has been cancelled due to pandemic concerns. The event will return next year.

  • (Los Angeles, California) Primavera Sound will officially be coming to North America in September of 2022. The four day festival will take place at Los Angeles’ State Historic Park.

UK awaits insurance program while vaccines and testing become unnecessary

An insurance plan for the live industry is expected to come in the near future, especially following a call for help from politicians across party lines. The Brexit minister does not believe that visa-free travel for musicians offers enough “control over immigration.” Based on the results of the Events Research Programme, COVID-19 testing requirements might cause a drop in ticket sales, as well as attendance. Finally, starting July 19, venues and nightclubs will not require proof of vaccination or negative tests upon entry.

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Well Dunn: Born from Death of Emerging Industry Pro Seeks to Support Live Events Dreams for Young Students

Well Dunn

Emily Dunn was a very passionate young person. When she chose to do something, she saw it through. In 2005, when she was just 16, she talked her mom, Deborah, into going to Bonnaroo together where she immediately fell in love with live events. Over the next year, while still in high school, Emily created her own company, Well Dunn Entertainment. She worked with AC Entertainment, Suite Treatments and others every chance she had.  After taking a gap year between high school and college to travel the world, she continued working extensively with concerts and events throughout college.

Jacque Barsotti, Well Dunn Board Member and Founder of Suite Treatments, met Emily through Emily’s father, Chris, in 2006. Emily volunteered to work with Jacque that summer, and between 2006 and 2010, they worked roughly 100 festivals together. 

“Emily was quick, smart, no BS. That’s not very common to find in someone so young,” said Jacque.

Read more about Emily's impact on the entertainment industry and Well Dunn, the foundation her parents and Superfly's Rick Farman created to continue her legacy.

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The Evolution of Event Design
July 13: The Evolution of Event Design presented by BizBash and Cort Events will discuss shifting event design for the new era especially with safety in mind.

⭐ The Event Event 
July 21-22: We're excited to partner with EventHub on The Event Event. Registration is open and FREE.

TicketNetwork
August 15-17: Ticket Summit, presented by TicketNetwork, is a conference and trade show at The ARIA Las Vegas for ticketing and live entertainment professionals to market, network, or learn.

The Green Events & Innovations Conference Summer Edition Online
September 16: Get your early bird ticket for The Green Events & Innovations Conference Summer Edition Online. Presented by A Greener Festival (AGF) in partnership with the International Live Music Conference (ILMC), the event will discuss bringing environmental and social sustainability to the live events, sports and creative sectors.

QUESTIONS OR COMMENTS?