backofhouse

July 27th, 2021
#059

freedom day in the uk

Today's read...7 minutes

The UK celebrates “Freedom Day” while, on the other side of the world, Australia is hit with more cancellations. Plus, Live Nation is offering $20 ‘all-in’ tickets to +1,000 shows and COVID passports are becoming popular abroad.

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OVG + TM = ❤️
Oak View Group has chosen Ticketmaster
 for their six new venues opening between this year and 2023 in the US and the UK.

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'Return to Live' campaign 
To help jumpstart the return to concerts, Live Nation is offering $20 ‘all-in’ tickets to certain shows. This ‘Return to Live’ campaign will include artists like Pitbull, Thomas Rhett, Alice Cooper, and more.

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COVID vaccine passport for cultural events
Governments of ItalyFranceBelgium, and the UK have all implemented some type of COVID vaccine passport for cultural events (paywall). These passes continued to be debated, with artists like Eric Clapton refusing to play gigs where they would be required (paywall). 

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Invitation requirement removed 
Clubhouse, the audio social media app, has removed the invitation requirement for new users and will be adding people on the waitlist in waves.

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20,000 fully vaccinated attendees
The world’s largest test concert since the pandemic will be held in Quebec in September with 20,000 fully vaccinated attendees (paywall).

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Nightclubs came to life again
All COVID restrictions were lifted in England on July 19, and the nightclubs came to life again on what they’re calling ‘
freedom day
.’

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‘Super spreader’ event
Will sponsorship deals be affected by the infection rate of events? Magners, a Cider company, is allegedly refusing to pay the sponsorship money to the Cheltenham Festival in the UK that was held in March 2020, because it is assumed to be a ‘super spreader’ event (paywall).

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$30 million raised by LiveControl
$30 million has been raised by LiveControl, a livestream production company, to create a “plug and play” livestream option for venues looking to hop on the streaming bandwagon and increase revenue.

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COVID safety guide
A new COVID safety guide for festival attendees has been released by the UK’s Festival Safe. 

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QUESTION OF THE WEEK

Question of the week data is exclusive to our newsletter subscribers. Subscribe here to get involved and receive insights on where our industry is at on various topics.

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The Event Event recap
If you didn’t catch last week’s The Event Event, a two-day virtual conference covering The State of the Industry Across Consumer and Mass Participation Events produced by EventHub, we’ve got you covered with some highlights from Tyler Fey of Feyline Presents, Adam Paul of 7 Cinematics, Danny Hayes of Danny Wimmer Presents and more...

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Festival updates

  •  (Chicago, Illinois) Despite rising COVID cases in the city, Lollapalooza will go on with officials confident in the safety procedures in place.

  •  (London, England) All Points East will go on in late August with an increased capacity. Attendees will be required to use the government’s NHS Covid Pass. 

  •  (Mansfield, Ohio) After selling out in record time, a limited number of additional GA tickets have been added for Inkcarceration Festival this September.

  •  (Hartford, Connecticut) For the first time since 2018, Farm Aid will be returning this September. Performers include Willie Nelson, Neil Young, John Mellencamp, Dave Matthews, and more.

  •  (Monetery, California) The Monterey Jazz Festival, slated for September, sold out in just six days, but will be held at 50% capacity.

  •  (Moreno Valley, California) The War On Drugs, Kamasi Washington, Toro y Moi will be performing at the in-person Desert Daze festival in November.

  •  (Melbourne, Australia) Following the lockdown of the country’s four largest cities, the BIGSOUND music festival and conference has been cancelled for this year.

  •  (Somerset, England) Glastonbury’s mini one-day event, Equinox, slated for September has been called off for a “number of reasons.” Glastonbury was one of the first major festivals to cancel for this year.

  •  (Hasselt, Belgium) Originally slated for August, Pukkelpop has officially been cancelled for this year because of new government COVID restrictions (paywall).

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Rolling Loud July 23, 2021 - 25 2021: Hard Rock Stadium. 

Back Outside at Rolling Loud Miami!

Hey Back of House readers, 

This is Claudia Stoops, and I’m our Associate Editor here at Back of House. I’m currently a college student from Michigan, but over the past two weeks I traveled down to Miami to work as the Event Operations Catering Assistant at Rolling Loud. Jessie, our Co-founder and CEO, was also here working as the Front of House Operations Manager. I’d attended many shows and festivals before the pandemic, but Rolling Loud has been my first experience on the other side. So I wanted to take the opportunity to talk with some of the many talented event professionals I’ve met… 

Q: How did you start and how long have you been working in live events?

Julie Daly (BOH Ops Manager): “I’ve been doing this for about ten years now. I went to school in New York for fashion business management, and after one internship, I decided it was not for me. So my last summer before senior year, I had to choose my big internshi, and I knew I wanted to try something else. It turned out, through a family connection, I was able to get an internship with Bonnaroo. So I worked with Superfly for about five or six years. That’s really how I first got into this. The first festival I did was one they had in New York called The Great GoogaMooga Festival. My second was Bonnaroo, which was kind of surreal as a 21-year-old. I was sold and I’ve been here since.”

Q: Why did you start working live events?

Anya Billeck (VIP Ops): “I really like the environment around live shows… it was the only thing that clicked and I wanted to do something that made me happy where I felt like I belonged.”

Q: How has your Rolling Loud experience been?

Jenny Bartlett (Festival Director’s Assistant): “Rolling Loud has been very interesting...

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Going Global: Catering to Audiences Around the World
July 28: Going Global: Catering to Audiences Around the World is a virtual event from BizBash and KUDO that will dive into the technology and methods behind putting on a successful global event.

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  •   Check out Leon Bridges’ new album, Gold-Diggers Sound.

  •  YOLA brought the crowd to their feet with her performance on The Late Show with Stephen Colbert.

QUESTIONS OR COMMENTS?