A Rolling Loud SmackDown

Today's read ... 9


Ireland is imposing hefty fines and even jail-time for reselling tickets over face value, Japan has once and for all determined this Olympics will be spectator-free, and pro wrestlers are headed to Rolling Loud!


Image by Xavier Leoty, AFP courtesy of France 24The UK is open

UK venues are set to fully reopen on July 19 without any promise of an insurance scheme. However, government funding might not be the answer that ticket buyers and organizers have been hoping for this summer (paywall).

No serious riskDespite having provided a negative test upon entry, 165 of 600 people tested positive for COVID-19 after the reopening night for a club in The Netherlands on June 26. There have still been several pilot events, like in Paris and Leipzig, suggesting that concerts and other events do not pose a serious transmission risk (paywall).

Grand openingsWe have more grand openings for new US venues. DJ/Producer Illenium opened Las Vegas’ new Allegiant Stadium. The Factory, a new concert venue in Chesterfield, MO, will welcome Deadmau5 for its debut this week. 

Time for a SpriteHip-hop fans could be running to the store for some Sprite soon. The Coca-Cola brand is launching a livestream concert series called “Live from the Label” where fans can scan the QR code on 20oz bottles to access the event.

State of EmergencyJapan has declared a state of emergency for COVID-19 concerns, and now most events at the Olympics will have no spectators.

$1 million to support$1 million from the city of Edmonton will go to supporting festivals struggling from the effects of COVID-19.

Full summer of festivalsThough some events have been cancelled, France will see a full summer of festivals from movies to music to photography and more.

Only 19 peopleColorado’s Grand Junction has been a hotspot for the COVID-19 Delta variant, but Country Jam seems to not have been a major super-spreader. As far as they know, only 19 people have tested positive as a result of attending the event.

Resale bansIreland’s Sale of Tickets Bill, which will ban the resale of tickets above the face value, will become a law this month. 

Breakout artistsThe pandemic has slowed the growth of emerging artists. Hear how these two breakout bands plan to come back strong.



is currently hiring for multiple positions:


Account Director and Senior Account Director of Corporate Partnerships, Production & Operations Manager, Activations Manager, Event Program Manager.

 ICM Partners, in both New York City and Los Angeles is hiring full-time 

 Small Giant Management & Records is seeking a 

 Apply to be the 

Production Coordinator for the specialist supplier, Sound Performance USA, in New York City.

 In San Francisco, Women’s Audio Mission is looking for a


Director of Development to lead the development efforts and the rapidly expanding fundraising and revenue-generating efforts of the organization.


UCLA’s Anderson School of Management with IMPACT Learning Institute 

UCLA’s Anderson School of Management with IMPACT Learning Institute are currently accepting free applications to their Sports & Entertainment Virtual Summer Internship Professional Development Program.

Have you traveled internationally this year?


Last Week's Results:

58% of BOH readers have

worked a festival this summer.

Growing Excitement & Taking the Road Less Traveled

Excitement is building for promoters and fans alike with several large-scale festivals like BottleRock and Life Is Beautiful selling out in record times, although labor shortages and increased costs are still an issue. According to Michael Rapino, the US concert business is “fully open.” Live Nation’s stock has rebounded significantly from the pandemic crash. With everyone looking to tour again in the second half of the year, competition in booking and routing tours is somewhat of an obstacle. Between the safety restrictions, competition, and the loss of several venues over the past year, small-town markets will play a major role in building tour schedules. Everyone seems to be hitting the stage soon, so here is a list of 28 summer and fall tours.

Festival updates

  • (Tula, Russia) Just hours before guests were set to arrive at Russia’s Wild Mint festival, the government cancelled the event with a ban on mass gatherings due to COVID-19 concerns. Their estimated debt is around RUB 47 million (~$638,380). 

  • (Venlo, Netherlands) 20,000 people gathered for Stereo Sunday on July 2-3 for the country’s first outdoor festival since the pandemic (paywall).

  • (San Bernardino, California) SoCal’s festival season has returned with Insomniac’s Day Trip Festival during the 4th of July weekend. Here’s how it went.

  • (Novi Sad, Serbia) EXIT Festival is expected to be Europe’s largest international music event post-pandemic with 40,000 ticketholders from all over the world ready to go for this week. 

  • (Miami, Florida) A partnership has been announced between Rolling Loud and the WWE. Wrestling stars will be competing in matches live at “Friday Night SmackDown” at the Miami festival.

  • (Sheffield, England) The Tramlines festival, slated for the end of this month, will no longer feature Richard Ashcroft as he is unwilling to play the show as part of the government’s Events Research Programme.

  • (Buena Vista, Colorado) Seven Peaks Festival, originally slated for September 3-5, has been cancelled due to capacity restrictions.

  • (Seattle, Washington) A new festival called Day In Day Out is being launched by the Capitol Hill Block Party team this Labor Day weekend. Kaytranada, Amine, CHVRCHES, and more are set to play.

  • (Atlanta, Georgia) This November, ATLive Festival will return to Atlanta’s Mercedes-Benz Stadium with headliners, George Strait and Metallica, and performances from Greta Van Fleet, Cage the Elephant, and more.

  • (London, England & Paris, France) The lineups for both the London and Paris Pitchfork Music Festivals have been revealed. Both events will take place this November.

  • (Lisbon, Portugal) In April of 2022, Barcelona’s Sónar brand will launch a Lisbon edition of their festival (paywall). 


We love seeing our readers represent BOH in the real world!

, video producer at

and former member of the U.S. Ski Team, has traveled the world with his beloved childhood wiffle ball bat. Now weathered and covered in tape to hide it’s cracks, Kris decorates this prized possession with stickers of meaningful significance. We are honored to have earned a spot! 

Have you spotted any Back Of House stickers in the wild? Snap a pic and tag #seenonsite so we can follow along!

⭐ The Event Event July 21-22: We're excited to partner with The Event Hub on The Event Event, a free virtual conference that brings together professionals from mass attendance consumer events across all industries: festivals, fairs, endurance races, and expos. Registration is open and FREE.RightsTech Summit September 14-15: The RightsTech Summit brings together a unique mix of creators, media rights owners, technology developers, investors, legal professionals and entrepreneurs from all corners of the media & entertainment world to see, hear and discuss the latest innovations in media rights management and licensing.Experiential Marketing SummitOctober 6-7: The Experiential Marketing Summit is taking place in person in Chicago. Early Bird passes are still available.

  Later this month, HBO will air the new documentary, Woodstock 99: Peace, Love, and Rage. Watch the trailer here.

 Juvenile has remixed “Back That Thang Up” to “Vax That Thang Up” to encourage vaccinations in the Black community.

 What was it like to be at Glastonbury 1992

 Come Together: Feeding Nashville, a benefit concert raising awareness and money to feed the hungry in the city, will feature Florida Georgia Line, Maren Morris, and Thomas Rhett.


Miley Cyrus covers “Heaven or Las Vegas” in Vegas!

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