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In honor of Valentine’s Day today, we’re all about love. And we’re especially loving Rihanna and her team following their gravity-defying Halftime performance during Sunday’s Super Bowl. While we’re not quite sure about the commercials during the big game, we are sure that we love all of you and hope you’re feeling the love we’re sending your way!

Credit: Medium RareMedium Rare is on FireMedium Rare, the brand behind Shaq’s Fun House, Gronk Beach, SI The Party, and Guy Fieri’s Flavortown Tailgate -- events that all took place between Friday and Sunday of Super Bowl weekend at State Farm Stadium in AZ -- is firing on all cylinders. Co-founders Adam Richman and Joe Silberzweig did their first event with Shaq at Miami Music Week in 2018, and last weekend they had ten full-time staff + over 200 independent contractors working on four celebrity-inspired, sponsored, experiential activations. They plan to expand to 5-6 events at next year’s game in Las Vegas, plus add new events around other marquee sporting weekends.

Apple Music’s Explosive Halftime DebutRihanna certainly made her 13 minutes count during this year’s Apple Music Halftime Show at Super Bowl LVII. With a stage consisting of 7 led-lit platforms suspended between 15 and 60 feet above the field and flanked by 80 dancers plus seven band members, she performed 12 of her hit songs (the setlist changed 39 times before the show) in her first performance since 2018. Oh, and she did it all while pregnant. And while the superstar didn’t get paid for the gig, Spotify is reporting that streams of her music are up 349% since the end of the show. The show is being called “the most technically advanced Super Bowl halftime show that’s ever been done” due to the tech used to move the platforms and the show’s commitment to minimizing the impact on the live turf field.

U2 + The Sphere DebutU2’s cryptic 15-second commercial during the Super Bowl confirmed speculation that the band will be opening the “world’s most state-of-the-art venue” -- the [much-anticipated] MSG Sphere -- this fall at The Venetian in Las Vegas, with U2:UV - Achtung Baby Live at the Sphere. This will be the first live show for U2 in four years and the first time the band will perform without drummer Larry Mullen Jr, who is still recovering from surgery. View the full trailer and announcement here.

Live Nation Celebrates Black History MonthLive Nation Urban has launched the Afro-Renaissance series in honor of Black History Month. Events will be held in Los Angeles, CA, Washington, DC, Chicago, IL, Atlanta, GA, New York, NY, and Houston, TX to “spotlight resources and industry executives for those looking to grow and learn more about the entertainment business” and will include comedy, poetry, and live music showcases.

HYBE America Gets Quality ControlScooter Braun’s HYBE America is merging with and acquiring Atlanta-based entertainment company, Quality Control, which covers music, sports, film, and TV, in a deal valued at $320 million in stock and cash. QC’s music roster includes Lil Baby, Lil Yachty, City Girls, and Migos, and was founded by CEO Pierre “P” Thomas and COO Kevin “Coach K” Lee. HYBE’s current market cap is $6.6 billion.

SweetWater 420 Fest Bans GunsSweetWater 420 Fest is the second music festival to be affected by Atlanta, GA’s gun laws following the cancellation of last year’s Music Midtown Festival. The law that guns cannot be banned on public property is allegedly a significant factor in the festival’s move from Atlanta’s Centennial Park to the SweetWater Brewery - a private property where guns can be banned - in 2023. The event is slated for April 22-23 and will feature Shakey Graves and Pigeons Playing Ping Pong.

Unregulated Secondary Market in SingaporeThe Singapore secondary ticketing market has buyers paying exorbitant prices and being turned away at the door due to their tickets being voided. The Singaporean government refuses to get involved, stating, “Government should not prescribe profit margins for ticket resales. The Government’s approach to consumer protection is based on promoting fair trading by businesses and helping consumers make informed purchasing decisions.”

Rolling Loud x Forever 21Rolling Loud has announced a collab with clothing brand Forever 21 to “bring more fashion and glamor to the Bunny Bae’s Bar” across all US Rolling Loud festivals. The partnership will feature unique experiences, limited edition co-branded merch (also available here), ticket giveaways, and in-store events. The first activation will be at Rolling Loud California, March 3-5, in Inglewood.

Ticketmaster Wins? Ticketmaster had a chance to redeem itself quickly after the Taylor Swift Fiasco, and this time, the ticketing company did its prep work and seemingly came out on top - at least as far as fans getting tickets. TM communicated the new rules ahead of the on sale and provided very regular updates on social media - even going so far as to retweet messages from happy fans. However, pricing and fees remain issues. VIP packages started at $3,700 + $550 in fees per ticket.

New Rock Power HourDanny Wimmer Presents and AXS TV have announced the launch of a new, 10-episode series, “Power Hour,” premiering February 15 at 10 PM ET. The show will be hosted by notable rock experts Matt Pinfield (MTV, VH1), Josh Bernstein (Revolver Golden Gods, Loudwire), and Caity Babs (Sirius XM’s Octane). It will include breaking music news, interviews, and a countdown of the country's most talked-about music videos.

 Easol, the all-in-one experience commerce platform, is looking for an Experience Expert with US festival knowledge to manage its sales process.

The global destination experience company Vibee is hiring an Elevated Experience Manager in Las Vegas, NV. The salary range is $70,000.00 - $90,000.00 USD

AEG and Goldenvoice are looking for an Assistant General Manager for The Shrine Auditorium in Los Angeles, CA.


Rihanna’s Halftime Show ...


Last Week's Results:

were rooting for the Eagles.

Credit: wonderroadfest.comHeadliners, Lineups, and Festival Announcements 

  • The Hollywood Bowl in Los Angeles, CA, announced its 2023 Summer Season schedule, with Janet Jackson set to kick it off on June 10th. Additional performances include Jill Scott, King Gizzard and the Lizard Wizard, The Beach Boys, Kool & The Gang, Sparks, Café Tcvba, Portugal. The Man, Maggie Rogers, Louis Tomlinson, and more.

  • Weezer, Jason Isbell, and the 400 Unit will headline WonderRoad Indianapolis June 17 - 18 at Garfield Park in Indianapolis, IN.

  • Rolling Loud continues to roll out new festivals. Rotterdam, NL, is its latest expansion, with Kendrick Lamar and Travis Scott set as headliners for the June 30 - July 1 event at Rotterdam Ahoy.

  • Evolution Festival, a new event produced by Steve Schankman and Joe Litvag, will feature Brandi Carlile and The Black Keys, August 26 - 27, at Forest Park in St. Louis, MO.

  • Live Nation’s Sea.Hear.Now festival will be headlined by The Killers and Foo Fighters, along with some of the best surfers on the East Coast, September 16 - 17 on the beach in Asbury Park, NJ.

  • SRE Entertainment and Darius Rucker’s Riverfront Revival Festival will return to Riverfront Park in North Charleston, SC, for its second year on October 7 - 8. The lineup has yet to be announced.

 What you might have missed leading up to the M&M’s Super Bowl commercial to help tie the weeks-long campaign together.

 Billboard says these were the 10 best commercials this year. Agree?


And for something totally random but potentially very relevant: The difference between

and how to manage them.

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