TEAM

Jessie Baren
CEO / Cofounder
Hannah Wingler
COO / Cofounder
Sally Lidinsky
Executive Advisor
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Hannah started her live events career with a business degree focused on sports, events, and tourism marketing from Montclair State University. While in school, she enjoyed the quick commute into New York City and took on production assistant roles for non-profit and sporting events. Now based out of Austin, her current role focuses on festival ticketing. Whether working as a guest services producer or client operations manager, she enjoys the problem solving that comes with a career in live events. Hannah was inspired to create BOH as a place to connect and educate aspiring and seasoned event makers.

Born and raised in Los Angeles, Jessie studied communications at the University of Michigan while he ran a custom merchandise business and helped launch a local chapter of Sofar Sounds. Since graduating, he has spearheaded festival transportation programs, managed culinary programs, and provided operational assistance to festivals nationwide. In creating BOH he set out to enable live event professionals to grow professionally, stay inspired, build community, and foster success more efficiently. He hopes the ripples of knowledge shared at BOH will ultimately help the live events industry improve and innovate amazing experiences for fans around the world.

Sally is an event executive with over 15 years of experience producing marquee events in the entertainment and sports industries, including music festivals, MMA fights, expos, triathlons, hot air balloon festivals, and more. With a strong background in operations, festival direction, customer experience, ticketing, and leadership, Sally believes BOH is the perfect place for live industry professionals and those who are curious about the industry to get relevant news and knowledge from their colleagues. She is a graduate of Colgate University, lives in New Jersey, and enjoys the views from above while flying her hot air balloons.

Victoria Mulé
Creative Manager
Lisa Erdner
Co-Editor
Dustin Shappell
Co-Editor
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Lisa began working live events while attending college at Kent State University.  She started by contracting in customer service and transportation roles, then progressed to organizing the ticketing and technology for national and international events. She’s passionate about providing outstanding customer experiences and improving operations in any way she can.  Though she currently pivoted into a new industry, she is still actively a member of the event community. Lisa loves being part of the BOH team because it’s a hardworking group with the same common goal of bringing news to those in the event industry.

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New York native, Victoria began her live events career in professional baseball, while also working in festival production on the side. Over the years, her love for the live events industry vastly grew, bridging a gap between live sports & live music. Alongside her extra-large dog, Boomer, Victoria recently moved to Nashville to join Live Nation’s music festival team, Country Nation. Whether at a stadium rooting for your favorite team, or at a concert jamming to your favorite band, creating that experience is what Victoria lives for, and believes BOH is a great outlet for everyone in this live events world.

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From radio promotions to music festival marketing, Dustin’s passion for music and live entertainment has developed his career. After working six years in Southern California radio, he shifted his career path to marketing music festivals and moved to Nashville last November. Since moving to Nashville he has worked on the Festival Marketing team at Live Nation and as a User Support Specialist at TikTok. As Co-Editor of BOH he is excited to connect fans and music professionals to the latest industry news, and he can’t wait to return to concerts (with a drink in each hand) once COVID is over.